Intended for healthcare professionals

Comment: Zap, splat and the warrior role in disease management

Neil H Cox
One of my patients recently brought me a newspaper article titled ‘Microwaves that can zap psoriasis’. It made me think about the way that language is used when newspapers, and even medical personnel, discuss approaches to disease management. The article in question describes the use of a machine termed Veinwave, attached to a probe with a fine needle that is placed on the skin and causes heating ‘to 85°C for a fraction of a second’.
Dermatology in practice 2006; 13(5): 4–4
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