Intended for healthcare professionals

Sunscreens – considering perception versus reality

Brian Diffey
In a survey examining people’s beliefs about reducing the risk of skin cancer,1 the measure regarded most widely as being very important by almost everyone questioned was the use of sunscreen. The other measures listed – avoiding the midday sun, staying in the shade, wearing a wide-brimmed hat, and wearing cover-up clothing – were considered less important. So, given that sunscreen use is generally regarded as the most important and, by implication, the most effective, sun protection measure, is perception borne out by reality?
Dermatology in practice 2005; 13(1): 14–16
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Dermatology in practice was previously supported by Wyeth from 2008 to 2010, by Wyeth and Serono in 2007, by Wyeth and Shire from 2005 to 2006, by Medlock Medical in 2004 and by SSL International from 2001 to 2003.

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